Web Marketing – The Art & Science of Converting Visitors to Buyers

Increasing the effectiveness of your web marketing is the biggest factor that will improve your profitability.

If you are averaging 100 visitors a day coming to your website and 1 sale, your conversion rate is 1% By improving your conversion rate to 2% you have just doubled your sales, 3% tripled, etc.

The web gives us an amazing opportunity to quickly improve our profits by making small changes and testing the results. If you advertise in a magazine, you need to have your advertisement ready a month or 2 before the issue. You won’t be able to know the results for about 4 months and you also need to have a special system setup to tack the results. On the web, you can make small changes on a daily basis and track the results. These small changes add up big.

Web Marketing & Search Engine Optimization are 2 very important aspects of your business to integrate for maximum profitability.

Example: Joe’s website is earning $2000 per month. He makes a New Year’s resolution to improve his business and by making small changes and improvements he is able to increase his sales by 10% each month. Here are his sales over the year:

Jan. $2200
Feb. $2420
Mar. $2662
Apr. $2928
May $3221.02
Jun. $3543.12
Jul. $3897.43
Aug. $4287.18
Sep. $4715.90
Oct. $5187.48
Nov. $5706.23
Dec. $6276.86

If Joe continued at this pace for 1 more year, by next Dec. he would have $19,699.47/month

Is this possible? Absolutely. All you need to do is keep increasing the amount of visitors you get and your conversion rate. You may be able to double or triple your sales in only one month or week, just by making a few small changes… Web marketing is a very important component of search engine optimization.

Obviously if you have a service, you may have a limit to how many people that you can serve (unless you expand), however you can earn more profit per customer by offering complementary products.

SEO Copywriting is your main tool to convert visitors into buyers.

Advertising Copy (aka salescopy), started with the invention of the printing press and the very first direct marketers. They would create an advertisement with a small order form that the customers would cut out and mail back to them. It would usually take 4-6 months for them to see the results (if any). The success of their sales-copy would often determine if they could feed their family. These early marketers were highly motivated!

This evolved in the late 60’s and 70’s with direct mail and the huge growth in magazines and newspaper publications.

The offer that you present on your website is your salescopy. Many website owners don’t understand this. By optimizing your website for your customer, you can dramatically increase the response to your offers.

You need to understand: who your customers are, what they want, when they want it, how they want it and why they want it. This information is critical. Ultimately your customer is looking for a solution to their problem or to fulfill a desire/need. Copy writing is the art and science of “making them an offer they can’t refuse” (or at least a significant percent can’t refuse).

Advertising is all about the psychology of getting inside your customers head. Once you understand their needs, you can offer them exactly what they want. This is one of the reasons that big businesses spend billions of dollars a year on advertising and sales. They spend millions testing small details like: colors, fonts, specific words and images…

Many of the changes that we make are a combination of many small details that end up having a huge effect. Some professional copywriters are known to charge 10 – 20,000$ a day for their services. Large companies will pay huge sums as they know that even a 10% increase in business can earn them millions of dollars.

We offer various adverting copy solutions for your business at affordable prices. After our consultation we will give you options and recommendations on services that we can provide. This may involve completely rewriting your webpage, or it may just be a few small changes. Our Testing and Tracking Service is an important part of this process. This guarantees results, we understand that you are not interested in guess-work.

Why not book a free telephone consultation?!